Refers to a certain kind of advertisements designed to target the specific audience who shows interest in a particular category
विज्ञापन रुचियाँ
Most users have a partial understanding of what this concept implies but require more explanation to be able to differentiate between 'interest-based ads' and 'activity-based ads'.
रुचि कैटेगरी
The concept can lend itself to a lot of misinterpretation by the users. Most users have a hard time differentiating this category from activity-based ads and often mix the two or use them interchangeably.
Here are some things to keep in mind!
Most users can establish the link between 'interest' and 'advertisements' but require more information on how their interests are recorded and how this differs from other ad categories.
Since ad settings in itself is a new concept, users need more literacy to be able to understand the specifics of activity-based and interest-based ads and how these affect their online experience. Users are unable to understand these as different categories. Building on simpler examples would aid this understanding.
